Iconic Machinery is built on more than equipment; we’re built on relationships. We take ownership of our role in your success, standing beside you as a reliable partner through every job, season, and challenge. Founded as Chico Equipment Sales with just two employees. Opened the first store in Chico, CA. We rebranded as Bobcat of Chico to align our name with the communities we serve. Expanded to 4 more locations in California (Redding, Eureka, Grass Valley & Yreka). In 2025, we rebranded as I...