Branding in most cases is the single most important factor in the success of your product or service-based business. There’s never been a question why fortune 500 companies consider massive branding budgets to be a cornerstone in their spending. But branding is not just a pretty logo accompanied by a color scheme found throughout their marketing campaigns. Branding is the implementation of a well-planned framework of efforts rooted in the understanding of human psychology. Regrettably, the hu...