Lassen Canyon Nursery was established in the 1950’s by Clarence Popejoy. In 1951, after graduating from high school, Kenny Elwood Sr. took a job with Clarence learning the strawberry business. He worked his way up the ranks and became field superintendent. During this time Robert (Bob) Parker joined the Lassen Canyon team and worked on the administrative side while Kenny handled the field responsibilities. When Clarence got ready to retire in the 1970’s he sold the company to Kenny and Bob. T...