In the 1930’s, when Max Fleischmann (of yeast fame) brought his yacht into the Santa Barbara harbor, the local laundry trucks did the sensible thing. They lined up on the dock and patiently waited for the ship to arrive so they could get their “share” of its dirty laundry. This approach made sense to everyone; everyone except a young man named George "Ben" Page, founder of Mission Linen. When young Mr. Page saw Max Fleischmann’s yacht come into view, he jumped into his rowboat and reached the...