Norcal Fitness Classic was originally held in Chico, CA and called Chico Bodybuilding for 18 years prior to being purchased and moved to Redding, CA. Upon being moved to Redding, CA the Chico Bodybuilding show was renamed & rebranded as: Norcal Fitness Classic. In total the show has been in place for over 21 years! Jim and Lorraine Montana originally purchased the Norcal Fitness Classic and moved the show from Chico, CA to Redding, CA and have been in the health and fitness industry for over ...